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Mai Faces.

The wordmark is the logo.

Mai Faces doesn't use a symbol mark. The wordmark, set in Instrument Serif italic with a hard period after “Mai”, is the whole identity. The period is non-negotiable — it's how you know the brand is from Bangkok rather than imitating a Milanese agency.

Co-brand explorations

Logo concepts we've generated for partner / portfolio brands on the platform. Mai Faces sits comfortably next to all of them because the wordmark is restrained — partners get to be loud.

Atlas Hotels

Khao Studios

Lume Beauty

Mango Tropic

Royce Cola

Soi Denim

Editorial noir. One palette. No surprises.

Pure black, off-white, and the muted grays between them. We don't use accent colors — the photography is the colour. When something absolutely needs to read as system state (success, error), use the chip styles below.

One serif for emotion. One sans for everything else.

Instrument Serif italic carries the brand voice — every headline, every tagline, every product page hero. Geist does the work: nav, body, forms, buttons, captions. We don't mix in a third typeface for editorial flair.

Three audiences. Three voices.

Mai Faces talks to three groups, and the tone shifts a little for each. Same brand, different register. The codes are how we tag surfaces and copy internally.

Buttons, eyebrows, cards, CTA bands.

The interface vocabulary. Use these primitives instead of inventing new ones — consistency is what makes the brand feel run by adults.

Eight rules. Most copy follows them by accident if you've read the rest.

What we post and how to brief the generator.

New face on the roster.

@royselbach — Bangkok-based, editorial moves easily, books out fast.

DMs open for casting.

If your last cast took four days of WhatsApp threads, that's the workflow we replaced.

Brief us your campaign — vibe, dates, budget. We rank the roster against it in 90 seconds and you walk away with a ranked shortlist + rate quotes the same morning.

Mai Faces. Bangkok's talent agency.

30 BKK shoots a year, same five faces every time.

Not because they're the best — because they're the ones the producer remembers.

We built Mai Faces to fix that.

BTS from yesterday's editorial test with our newest signing 🎞️

Mai Faces · Bangkok talent

#bangkokmodel #editorial #mai

Casting BKK faces this week.

DM "CAST" → app link

Mai Faces

Write a 3-line Instagram caption announcing {handle} joining the Mai Faces roster. Include their distinct quality ({quality}), one specific work type they're well-suited for ({type}), and end with a soft CTA to DM for casting. No emojis except one optional photo emoji. No hashtags.

Write an Instagram Story (max 12 words on screen) opening a casting call for {brief}. Use Mai Faces voice — direct, no exclamation marks, one CTA. Output text on three lines.

Write a 2-sentence TikTok caption recapping a behind-the-scenes shoot for {brand} with model {handle}. Mention one concrete detail (location, styling note, weather). End with 2-3 lowercase hashtags. Single film-reel emoji optional.

Write a LinkedIn post (under 100 words) driving traffic to a Mai Faces blog post titled {title}. Open with a one-sentence problem most BKK creative directors face. Mention the specific insight from the post. Close with the URL. No emojis.

Write a 4-sentence Instagram DM to {handle} inviting them to apply to Mai Faces. Open with a specific compliment on something visible in their feed ({observation}). Briefly explain the agency. End with the apply link: https://maifaces.com/apply?ref=ig-discovery&handle={handle}. Tone: direct, no exclamation marks, no over-promising.

Four ratios. Same skeleton. Photo does the heavy lifting.

Every social image uses the same anatomy: full-bleed grayscale photography, one eyebrow, one italic caption, the wordmark in a corner. Don't add quote marks, drop shadows, or framing borders. If the photo can't carry the post, swap the photo — don't decorate it.

New face · BangkokMai.Ploy.

Square 1080×1080 — single face

1:1

Use: IG feed, Threads, LinkedIn

Single grayscale model headshot, full-bleed. Wordmark 'Mai.' top-left. One-line italic caption bottom-left.

Casting · BangkokMai.Cast smarter.

Portrait 1080×1350 — editorial

4:5

Use: IG carousel cover

Full-bleed editorial photo (grayscale contrast +10). Eyebrow 'CASTING / BANGKOK' top-right. Wordmark bottom-left.

Open call · This weekApply in three minutes.Tap to apply →Mai.

Story 1080×1920 — casting call

9:16

Use: IG/TikTok Story, Reel cover

Black 70% gradient over photo. Centered italic display text. Eyebrow above. CTA chip at bottom 25% — 'TAP TO APPLY'.

Mai Faces · Field notesWhy brands are casting from tagged portfolios.Mai.

Landscape 1200×630 — OG / share

1.91:1

Use: Link previews

Half photo / half black. Photo left, italic title right, eyebrow above title. Wordmark bottom-right.

Editorial fashion portrait of a {age}-year-old Thai {gender} model,
{distinct_feature}, photographed in {bangkok_location}, natural window
light at golden hour, grayscale contrast +10, shot on Hasselblad 80mm,
shallow depth of field, calm direct gaze, minimal styling, no makeup.
No watermarks, no logos, no text overlays. Aspect {ratio}.

Grayscale or near-grayscale. Natural light. Real Bangkok.

Mai Faces is a photography-led brand. The talent is the product. Every shot — real or generated — follows these rules. They're boring because they need to be: consistency is what makes the portfolio look like a portfolio instead of a Pinterest board.

The roster — twelve shots, same treatment

Ploy

Niran

Suay

Kasem

Mai

Anan

Fai

Noi

Pim

Tara

Jan

Ying

Twelve faces. Same grayscale +10. Same window-light or golden-hour bias. Same direct or mid-action expression. Same 4:5 crop. The roster reads as one shoot, not twelve.

Five prompts the image generator can run as-is.

These are the workshopped prompts we use with Nano Banana / GPT Image 2. Bracketed fields are optional — leave them in and the engine substitutes from context (model name, location, etc.). Outputs land in /public/images/auto/.

4/5

Roster headshot

Editorial headshot of a 22-year-old Thai woman with a distinct quality (e.g. high cheekbones, freckled skin, asymmetric haircut). Natural window light from camera-left. Direct gaze, mouth slightly parted, no smile. Grayscale, contrast +10. Shot on Hasselblad 80mm, f/2.8, 1/200s. Background: muted concrete wall, slightly out of focus. No makeup, no jewelry, no text. 4:5 aspect.

16/9

Full-body — Bangkok street

Full-body editorial shot of a 24-year-old Thai man walking on a wet Sukhumvit side street at dusk. Streetlight from above-right, second light source from a 7-Eleven sign reflecting off the pavement. Casual streetwear, no logos visible. Mid-step, calm expression. Grayscale, contrast +12. Shot on 35mm film stock, slight grain. 16:9 aspect.

3/2

Behind the scenes

BTS frame: photographer with handheld 35mm camera shooting a model in profile under a rooftop fabric softbox in central Bangkok. Late afternoon. Visible boom mic, taped marks on floor, second model waiting in background. Documentary feel — wide enough to read the entire set. Grayscale, contrast +5. 3:2 aspect.

4/5

Editorial pair

Two Thai models, both early 20s, photographed shoulder-to-shoulder against a soft-focused tropical foliage backdrop. One looking at camera, one looking off-frame. Minimal styling — plain tonal clothing. Window light from camera-left, soft overcast. Grayscale +8. Hasselblad 80mm, f/4. 4:5 aspect.

16/9

Candid — agency office

Candid editorial of a casting director at her desk in a Bangkok creative studio, reviewing printed composite cards under a desk lamp. Mid-action, slight motion blur on her hand. Late evening, warm tungsten + cool window light mix. Grayscale, contrast +6. Shot on 50mm. 16:9 aspect.

The vertical label, the ambient glow, the scroll arrow.

Three recurring textural elements give the brand its specific feel. Use one per scene — never all three stacked.

We don't use illustrations. Typography is the illustration.

Mai Faces doesn't use illustrated characters, line drawings, spot icons, or stock vector mascots. The italic display type carries every emotional moment that an illustration would normally handle. If you need a section anchor that isn't a photo, use oversized italic typography or a number set in the display face.

01.Discovery

02.Development

03.Debut

The closest thing to an “illustration” we use is a giant italic numeral set next to a small label, paired with a photograph. Treat numbers as illustrations. The phases on the landing page use this exact treatment.

Field notes use working photography, not stock.

The field notes blog runs on real shots from real shoots wherever possible: BTS from sets, casting-room interiors, agency-laptop screens, model contact sheets. When we don't have a real shot, we generate one — but it has to read as documentary, not as marketing.

Live covers — pulled from the actual blog

May 15, 2026

Why Bangkok brands are casting from tagged portfolios — not group chats.

May 8, 2026

What makes a strong Mai Faces application.

Documentary editorial photo for a blog about {topic}.
Setting: {bangkok_setting} (e.g. small creative studio, casting room,
agency conference room with composite cards on a corkboard).
Subjects: {who} (e.g. a casting director at a laptop, model and
photographer mid-frame, contact sheets spread on a desk).
Lighting: natural + practicals only.
Treatment: grayscale, contrast +5, slight grain.
Mood: working, present-tense, not staged.
Aspect: 16:9.
No text overlays, no watermarks, no studio backdrops.

The reference set behind every prompt.

Twelve generated frames we treat as the visual reference for tone, lighting, location, and styling. When briefing a new shoot or running the image pipeline, pull from this set so the next batch reads as part of the same world.

Before / after — voice rules applied to real copy.

Logo files, favicon, OG image.

Everything you need to embed Mai Faces in an outside surface — press kit, partner page, deck. If you need a vector EPS or a specific custom lockup, email us.

--brand-black:  #000000   oklch(0 0 0)
--brand-cream:  #F4EFE5   oklch(0.96 0 0)
--brand-card:   #141414   oklch(0.08 0 0)
--brand-muted:  #2D2D2D   oklch(0.18 0 0)
--brand-mute60: #9D9D9D   oklch(0.62 0 0)
--email-cream:  #F6F1E7

Anything we missed?

This page is the source of truth, but if a specific situation isn't covered — a partner asking for a custom co-branded lockup, a TV station wanting motion variants, a journalist asking for a press kit — reach out and we'll either send the right thing or add the rule to this page.