Mai · Faces

Field notes

On casting,
talent, and Bangkok.

Notes from the team — what we're seeing in the market, how we screen applications, and the messy bits of running a Bangkok talent agency in public.

Latest · May 15, 2026 · 3 min read

Why Bangkok brands are casting from tagged portfolios — not group chats.

WhatsApp lookbooks made sense in 2018. In 2026, the same brief takes a brand 90 minutes on a group chat and 90 seconds on Mai Faces. Here's the why and the math.

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More notes

May 8, 2026 · 2 min

What makes a strong Mai Faces application.

We accept roughly one in every twelve applicants. Here's what actually moves the needle when our agency team reviews your portfolio.